For Better or Worse: How Political Consultants Are Changing by David A. Dulio

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By David A. Dulio

Investigates the results of political specialists on American democracy.

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Extra info for For Better or Worse: How Political Consultants Are Changing Elections in the United States

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It is very likely that these messages were “focus grouped,” meaning that these phrases resulted from research conducted by the Bush campaign with focus groups of citizens talking about different aspects of the campaign. The practice of hammering a message home to voters is an effective tactic in modern campaign communications, but it got its start with Whitaker and Baxter. Today, even candidates’ handlers have begun to engage in this type of behavior. This was a stark change from the time of the “party manager” whose strategy was at times ignored by subordinates in other cities (Medvic 1997).

1999; Herrnson 1988; Maisel 1999; Bibby 1996; Aldrich 1995). The strength of the machines was such that “the political organizations that existed during the golden age of political parties had a virtual monopoly over the tools needed for campaigning” (Herrnson 1988, 9; see also Bruce 1927; Merriman 1923; Sait 1927; and Sorauf 1980). Electoral contests at this time were truly “party-centered,” as parties not only selected the candidates, but they ran the campaigns as well. They were responsible for strategic and tactical decisions, message development, raising the funds necessary to contest the campaign, as well as communicating with voters and turning them out on Election Day.

Al Gore may have been the best recent candidate for office at sticking to his message. His standard speech during the 2000 presidential campaign always included a mention of the “risky tax schemes” that were supposedly being offered by his Republican rival, and the “lock box” that he would use to save Social Security and Medicare. The nexus of research and discipline is found again in aspects of then-Governor George W. Bush’s presidential campaign. ” It is very likely that these messages were “focus grouped,” meaning that these phrases resulted from research conducted by the Bush campaign with focus groups of citizens talking about different aspects of the campaign.

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